Have you ever seen an awesome cause on Facebook or Instagram, gotten really excited about it, only to visit the website and be thoroughly disappointed? Yeah, Me too. A strong social media presence is great and helps to draw in your target audience but your work doesn’t end once you’ve grabbed their attention. A solid website is necessary if you want to captivate and keep your audience. There five basic questions every nonprofit website should answer to turn visitors into donors. With just a few simple questions, you can communicate the story of your organization’s mission effectively and get results.
A solid website is necessary if you want to captivate and keep your audience
- Who are you? This is the first topic your website should cover. Clearly define exactly who you are and what you do early on so that your audience can identify with you. Prospective donors are looking to understand and identify with the people behind an organization so start by putting a face to your brand.
- What is your ‘why’? This is your golden opportunity to tell us your story. Why do you serve this particular group of people? What drew you to this cause in the first place? It’s hard to grab someone’s attention if you aren’t letting your passion shine through. Take the time to explain the back story of how your organization was formed.
- Who do you serve? This is just as important as explaining who you are when it comes to your mission. Seeing where a charitable donation goes and who is directly affected by it is a major factor when deciding where to make a contribution.
- Why should we care? After telling us your about why you’re so passionate about this cause, you must tell your readers why they should be passsionate too. This is the time to show off your salesmanship.
- How can we help your mission? You’ve introduced yourself and your mission. We understand who you serve and why you serve them. Once you have your readers hooked you MUST provide resources for us to help you. Whether its a number to call and volunteer, a gofundme account or a link to buy tickets to your next fundraiser. Your site is incomplete if it does not include a call to action for the the site visitor and appropriate links for us to help your cause. Also be sure to include links to your social media pages and share buttons so your audience can help you spread awareness of your organization.
